• March 13, 2014

    LED Lights For Artists: “The Perfect Noon Time Sunlight Day or Night!”

    LED lighting is the best discovery I have made as an artist since painting under the sun.

    My name is Zihua Deng, and I am from China. Last year, I moved to America so I could go to school and study art at a wonderful university. I was excited to get to work on my first project, but I couldn’t find the proper inspiration.

  • April 18, 2013

    How Effective LED Showcase Lighting Can Help Increase Retail Sales

    How Effective LED Showcase Lighting Can Help Increase Retail Sales When you enter any retail store, you almost always react instinctively to the level of indoor lighting. Some clothing stores deliberately cultivate an air of mystery and, therefore, have dim lighting in place to set customers’ moods accordingly. At the opposite end, you have retailers […]

  • February 15, 2013

    Showcase LED Lighting: Key Features to Keep in Mind

    Diamonds and other precious stones reveal their full splendor under optimum lighting conditions. For this reason, high-end jewelry shops have long ceased to use older showcase lighting fixtures that don’t always enhance the beauty of precious gems. Instead, they opt for quality LED lighting that provides aesthetic benefits and fulfills various practical purposes. LED vs. […]

  • January 16, 2013

    Showcase Lighting Fixtures

    Showcase Lighting Fixtures: Enhancing the Brilliance of Jewelry It is not immediately noticeable, but good showcase lighting can bring out the best in display pieces in jewelry stores. Good lighting enhances the brilliance and prismatic qualities of diamonds and gemstones, revealing how smoothly polished and expertly cut they are. Much of the quality showcase lighting […]

  • December 12, 2012

    How LED Showcase Lighting Displays Help Businesses

    Making the Switch: How LED Showcase Lighting Displays Help Businesses Everyone seems to be in a rush to get somewhere. However, once in a while, a signage catches your eye and makes you do a double take. Businesses rely on their displays to catch the attention of the ever so distracted consumer. With rows of […]

  • November 14, 2012

    How the Right LED Showcase Lighting Improves Your Jewelry Display

    How the Right Color Combinations of LED Showcase Lighting Improve Your Jewelry Display The beauty and sophistication of jewelries on display can be appreciated only in the context of sophisticated merchandising, which includes, among other things, its lighting. The allure of fine jewelry, for the better part, is due to the play of reflected lights […]

  • October 15, 2012

    With our LED lights

    This is where we shine the brightest. Jewelry doesn’t produce light, it reflects it. Don’t diminish the brilliance or affect the color of your gemstones by settling for fluorescent or halogen lighting. With our LED lights, you will witness amazing radiance, scintillation, and refraction. This will increase sales by illuminating your diamonds and gems in […]

  • October 15, 2012

    Our Jewelry Stores Across The Globe

    This is where we shine the brightest. Jewelry doesn’t produce light, it reflects it. Don’t diminish the brilliance or affect the color of your gemstones by settling for fluorescent or halogen lighting. With our LED lights, you will witness amazing radiance, scintillation, and refraction. This will increase sales by illuminating your diamonds and gems in […]

  • October 10, 2012

    Halogen Lighting

    This is where we shine the brightest. Jewelry doesn’t produce light, it reflects it. Don’t diminish the brilliance or affect the color of your gemstones by settling for fluorescent or halogen lighting. With our LED lights, you will witness amazing radiance, scintillation, and refraction. This will increase sales by illuminating your diamonds and gems in […]