The beauty and sophistication of jewelries on display can be appreciated only in the context of sophisticated merchandising, which includes, among other things, its lighting. The allure of fine jewelry, for the better part, is due to the play of reflected lights and colors emanating from the stones, and there’s no better way to showcase them than through proper lighting that seems to further draw the radiance out of them.
High-quality LED showcase lighting is among the most cost-effective and energy-efficient lighting options available today. It can simultaneously help you save on your monthly utility bills and improve the aesthetic appeal of your jewelry displays. Clearly, televisions and city billboards aren’t the only ones that benefited from the development of the LED.
Regular incandescent lights and compact fluorescent lamps (CFLs) are overshadowed by the energy-efficiency of LEDs. Studies show that for the whole lifetime of an LED—approximately 50,000 hours—it only cost $95 to operate them, whereas it costs $159 to operate CFLs over the same period, and an even steeper $652 for incandescent lights. Your electric bills shouldn’t be nearly as high as the prices of the pieces of jewelry you’re displaying.
Unlike fluorescents, LED’s create a warm and soft glow that highlights the allure of the jewelry on display. Incandescent lights can provide pretty much the same type of ambiance, but using them will make you spend more than necessary. As a jeweler, invest in efficient lights that do not poke a hole in your pocket. When a good number of LED lights are used, even the whole room will have a more serene and romantic ambiance, putting your clients in a more favorable state of mind while viewing your merchandise.
Take a look at the color wheel and study the color theory to avoid creating a display that’s visually overwhelming. Clashing color combinations such as red and blue or neon pink and orange may jar your clients visually and change their minds quickly about a likely purchase. Jewelry should be a total package; merchandising should be as attractive as the jewelry itself, if not better.
Reliable jewelry lighting providers like Lighting 4 Diamonds Inc. can provide just the right accent to your fine jewelry displays. Shift to LEDs and get them from the right providers.
Description: The allure of fine jewelry is mostly due to the play of reflected lights and colors emanating from the stones that seems to further draw radiance out of them.